Samsung Galaxy S II Commercial
It’s not so much as making fun as Apple culture. It’s people not thinking rationally on this. They’re allowing a brand to define who they are. That’s not exclusive to Apple, either.
Samsung’s “VP of Strategic Marketing” wouldn’t be saying that if his company had a strong brand in the sought after market, but still—hooray for incidental truth telling. Branding is a massively powerful force that we really need to get our hands on, as a culture, unless we do want to devolve from humans into programmable consumers.
