# 19 January 2012

"Going Dark" vs. a "Golden Age of Surveillance"

A simple test can help the reader decide between the “going dark” and “golden age of surveillance” hypotheses. Suppose the agencies had a choice of a 1990-era package or a 2011-era package. The first package would include the wiretap authorities as they existed pre-encryption, but would lack the new techniques for location tracking, confederate identification, access to multiple databases, and data mining. The second package would match current capabilities: some encryption-related obstacles, but increased use of wiretaps, as well as the capabilities for location tracking, confederate tracking and data mining. The second package is clearly superior — the new surveillance tools assist a vast range of investigations, whereas wiretaps apply only to a small subset of key investigations. The new tools are used far more frequently and provide granular data to assist investigators.

Filed under [Security] [Surveillance] [Marketing]
# 25 July 2011
It couldn’t hurt to market cycle chic specifically to black people. Courvoisier went from being an old white guy’s booze to a trendy ‘urban’ drink after being the subject of a rap song. It’s not like the car makers aren’t working in this market. If black people can’t see themselves riding a bike around like Katy Perry, what about Corinne Bailey Rae? Or does she not count because she’s English?
Filed under [Cycling] [Identity] [Race] [Marketing] [Celebrity] [Cap'n Transit]
# 7 May 2011

Amazon.com Bike Commuter Store: Everything a cyclist needs to gear up for bike commuting to work or for pleasure.

Bike commuters are not average riders; they need to gear up to face all varieties of weather and road conditions, not to mention cars, pedestrians, and flying debris. For this special breed of bike rider, we offer a special store for all things related to bike commuting.

Oh, god, what’s the best part. The headline that targets this exciting “bike commuter” niche, then chickens out and what-the-hell includes everything else? Or is it the idea that people with jobs and who happen to ride bicycles are a “special breed”, presumably even more of a bore than the typical athletically oriented “bike rider”?

No, the best part is they tell you to gear up to face pedestrians.

Filed under [Cycling] [Marketing] [Amazon] [Transportation] [Plastic Junk]
# 14 September 2010
This Saturday, we’re putting on another fabulous free event for our neighborhood patrons – a celebration of green transportation, local shopping, and good taste.
Filed under [Wine] [Cycling] [NYC] [Marketing] [Astor Wines & Spirits]
# 2 September 2010
Just like that, relaxed NYC cycling leveraged for gadget marketing
Filed under [Cycling] [NYC] [Samsung] [Marketing] [Technology] [Gizmodo]